FULL STACK DATA MARKETING EXPERT
SEE EVERYTHING
Data and analytics marketing is where instincts get checked by insight. From building intuitive dashboards that tell more than they show, to crafting conversion rate optimization plans fueled by real-time behavior, every decision is driven by what the data demands. Uncover trends, while front-end development skills bridge the gap between UX insights and actionable changes. Whether it's campaign performance, user flows, or CRO, there’s a method behind every metric. The approach is scalable, adaptive, and constantly refined—which is only scratching the surface of what's possible.
FULL STACK DATA MARKETING EXPERT
SEE EVERYTHING
Data and analytics marketing is where instincts get checked by insight. From building intuitive dashboards that tell more than they show, to crafting conversion rate optimization plans fueled by real-time behavior, every decision is driven by what the data demands. Uncover trends, while front-end development skills bridge the gap between UX insights and actionable changes. Whether it's campaign performance, user flows, or CRO, there’s a method behind every metric. The approach is scalable, adaptive, and constantly refined—which is only scratching the surface of what's possible.
BE REMEMBERED,
MAKE BELIEVERS
BE REMEMBERED,
MAKE BELIEVERS
64%
of marketing executives agree that data-driven marketing is crucial to success in a hyper-competitive global economy.
83%
of companies that exceed their revenue goals use personalization powered by data and advanced analytics.
74%
of marketers say they rely on data to guide their strategy and make smarter decisions.
5-6X
higher ROI is reported by businesses that leverage data-driven marketing compared to those that don’t.
The McKinnon Method to DATA
NO MORE
MYSTERIES
There's a story behind every click, conversion, and customer decision. I specialize in translating that story/ data into actionable insights that drive real results. With deep experience in data analytics and dashboard development, I cut through the noise and surface what actually matters. I build custom dashboards that don’t just look sleek—they deliver clarity, reveal trends, and empower decision-making at speed. From Google Analytics to advanced BI tools, I use data to uncover opportunities, diagnose friction points, and guide every strategic move with precision.
I optimize conversion rates by pairing sharp analytics with smart UX, ensuring every element on the page is working toward a measurable goal. With a strong foundation in front-end development, I know how to implement changes that aren’t just technically sound, but user approved. In ad operations, I track performance down to the detail, ensuring every dollar spent is accountable and every campaign is continually refined.
The DATA SPECIALTIES
LET THE 1's & 0's
BRING YOU MORE
LET THE 1's & 0's BRING
YOU MORE
Data/ Analytics Education Hub
FIND OUT WHAT
YOUR DATA CAN DO
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