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McKinnon Marketing Method

FULL STACK DATA MARKETING EXPERT

SEE EVERYTHING

Data and analytics marketing is where instincts get checked by insight. From building intuitive dashboards that tell more than they show, to crafting conversion rate optimization plans fueled by real-time behavior, every decision is driven by what the data demands. Uncover trends, while front-end development skills bridge the gap between UX insights and actionable changes. Whether it's campaign performance, user flows, or CRO, there’s a method behind every metric. The approach is scalable, adaptive, and constantly refined—which is only scratching the surface of what's possible.

FULL STACK DATA MARKETING EXPERT

SEE EVERYTHING

Data and analytics marketing is where instincts get checked by insight. From building intuitive dashboards that tell more than they show, to crafting conversion rate optimization plans fueled by real-time behavior, every decision is driven by what the data demands. Uncover trends, while front-end development skills bridge the gap between UX insights and actionable changes. Whether it's campaign performance, user flows, or CRO, there’s a method behind every metric. The approach is scalable, adaptive, and constantly refined—which is only scratching the surface of what's possible.

BE REMEMBERED,

MAKE BELIEVERS

BE REMEMBERED,

MAKE BELIEVERS

64%

of marketing executives agree that data-driven marketing is crucial to success in a hyper-competitive global economy.

83%

of companies that exceed their revenue goals use personalization powered by data and advanced analytics.

74%

of marketers say they rely on data to guide their strategy and make smarter decisions.

5-6X

higher ROI is reported by businesses that leverage data-driven marketing compared to those that don’t.

The McKinnon Method to DATA

NO MORE

MYSTERIES

There's a story behind every click, conversion, and customer decision. I specialize in translating that story/ data into actionable insights that drive real results. With deep experience in data analytics and dashboard development, I cut through the noise and surface what actually matters. I build custom dashboards that don’t just look sleek—they deliver clarity, reveal trends, and empower decision-making at speed. From Google Analytics to advanced BI tools, I use data to uncover opportunities, diagnose friction points, and guide every strategic move with precision.

I BRING EFFECTIVENESS

I optimize conversion rates by pairing sharp analytics with smart UX, ensuring every element on the page is working toward a measurable goal. With a strong foundation in front-end development, I know how to implement changes that aren’t just technically sound, but user approved. In ad operations, I track performance down to the detail, ensuring every dollar spent is accountable and every campaign is continually refined. 

BOOK A MEETING

The DATA SPECIALTIES

LET THE 1's & 0's

BRING YOU MORE

LET THE 1's & 0's BRING

YOU MORE

DATA ANALYTICS & INSIGHT

Through forecasting, full-funnel analysis, and campaign impact evaluations, deeper insights into customer behavior and marketing performance come into focus—turning guesswork into smart strategy.

DASHBOARD DEVELOPMENT

I create custom dashboards are built around your metrics hierarchy, translating complex performance data into visuals that are easy to read, act on, and share with stakeholders across divisions.

CONVERSION RATE OPTIMIZE

Well-structured testing programs can drive up conversion rates while keeping acquisition costs in check—because smart experimentation leads to smarter spending, & more profitable scaling.

USER EXPERIENCE (UX)

UX enhancements are made by merging design best practices with engagement data, competitive research, and user feedback—ensuring every interaction feels intuitive and purposeful to find the answers they need.

FRONT END DEVELOPMENT

My website concepts are brought to life through seamless user experiences and development that’s both innovative and grounded in real-world data. Tactful design encourages confident decision making from the user.

AD OPTIMIZATION

New or existing platforms get fully integrated, with tags implemented, QA’d, and optimized to keep your stack running smoothly and ahead of digital curveballs. Daily data guides the decisions on how, where, & when to scale.