FULL STACK Earned Media MARKETING EXPERT
TRUST IS EARNED, NOT BOUGHT
A strong earned media strategy is where real brand equity is built, and that’s where my work lives and thrives. From search engine optimization rooted in technical expertise and smart keyword strategies, to content marketing that fuels both discovery and loyalty, every channel is selected and optimized for measurable growth. Thoughtful digital PR earns coverage in the right places, while influencer partnerships are developed with credibility, conversion potential, and brand alignment in mind—not just follower count. Email marketing? That’s where strategy and segmentation meet automation and design, creating journeys that actually get results. Tools like SEMrush, Ahrefs, Meltwater, Sprout, and Klaviyo all play a role, but it’s the methodology—data-driven, audience-aware, and always evolving—that keeps the momentum strong. If you’re ready to elevate your earned media game, let’s talk.
FULL STACK DATA MARKETING EXPERT
SEE EVERYTHING
A strong earned media strategy is where real brand equity is built, and that’s where my work lives and thrives. From search engine optimization rooted in technical expertise and smart keyword strategies, to content marketing that fuels both discovery and loyalty, every channel is selected and optimized for measurable growth. Thoughtful digital PR earns coverage in the right places, while influencer partnerships are developed with credibility, conversion potential, and brand alignment in mind—not just follower count. Email marketing? That’s where strategy and segmentation meet automation and design, creating journeys that actually get results. Tools like SEMrush, Ahrefs, Meltwater, Sprout, and Klaviyo all play a role, but it’s the methodology—data-driven, audience-aware, and always evolving—that keeps the momentum strong. If you’re ready to elevate your earned media game, let’s talk.
BE REMEMBERED,
MAKE BELIEVERS
BE REMEMBERED,
MAKE BELIEVERS
68%
of online experiences begin with a search engine, making SEO a foundational piece of earned visibility.
3X
Content marketing generates over 3x as many leads as traditional outbound marketing—and costs 62% less.
90%
of consumers say authenticity is important when deciding which brands they support with their wallets.
4,200%
Email marketing delivers an average ROI of $42 for every $1 spent, driven largely by value-focused content.
The McKinnon Method to Earned Media
NATURAL
SUCCESS
Every piece of content is specifically designed to win wars against your competition. They should feel dread each time they notice you've released something new. My approach blends the technical precision of search engine optimization with the strategic storytelling of content marketing to attract attention, build authority, and drive organic growth that sticks. From in-depth keyword strategies to content that ranks and resonates, every move is made with purpose. I’ve crafted campaigns that earn top-tier backlinks, boost visibility across SERPs, and position brands as the go-to source in their space. No shortcuts, no fluff—just real value that earns trust (and clicks).
I don’t stop at search. I connect the dots across digital PR, influencer marketing, organic social, and email—pulling levers that amplify reach and fuel engagement. I’ve worked with brands to build community-driven content, leverage influencer credibility, and deliver inbox experiences that don’t get deleted—they get opened and clicked. It’s all about earning attention, not buying it—and with the right strategies, timing, and a whole lot of creative horsepower, I help brands rise above the noise and stay there.
The EARNED Media SPECIALTIES
FIND YOUR TRUE
BELIEVERS
FIND YOUR TRUE
BELIEVERS
Earned Media PORTFOLIO/ Education Hub
LEARN TO EARN
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