FULL STACK Trade Show MARKETING EXPERT
YOUR CONCERT
From booth design that turns heads to pre-show campaigns that build momentum before badges are even printed, every touchpoint is crafted to create impact. Sales enablement materials are developed to arm teams with everything they need, while on-site logistics, vendor coordination, and scheduling are dialed in to keep things seamless. Engaging experiences—interactive displays, gamification, giveaways—are used to draw in crowds and convert attention into qualified leads. Post-show, it’s all about turning scans into sales through follow-up automation and analytics that actually tell a story. The results speak for themselves—and the best part is, the strategy always evolves.
FULL STACK Trade Show MARKETING EXPERT
YOUR CONCERT
From booth design that turns heads to pre-show campaigns that build momentum before badges are even printed, every touchpoint is crafted to create impact. Sales enablement materials are developed to arm teams with everything they need, while on-site logistics, vendor coordination, and scheduling are dialed in to keep things seamless. Engaging experiences—interactive displays, gamification, giveaways—are used to draw in crowds and convert attention into qualified leads. Post-show, it’s all about turning scans into sales through follow-up automation and analytics that actually tell a story. The results speak for themselves—and the best part is, the strategy always evolves.
BE REMEMBERED,
MAKE BELIEVERS
81%
of trade show attendees have buying authority, meaning four out of five people walking by your booth are potential decision-makers just waiting to be convinced.
92%
of attendees say their main reason for attending trade shows is to see new products and services—making booth design, branding, and interactivity critical.
74%
of attendees become customers after a trade show when proper follow-up and lead nurturing is executed post-event. The proper strategy based on data will let you craft the proper follow-ups.
67%
of all attendees represent new prospects, not current customers—so pre-show promotion and sales enablement materials can make or break first impressions.
The McKinnon Method to Trade Shows
"SHOW" IS IN
THE NAME...
There's a big misunderstanding with digital marketing taking center stage for so many industries that trade shows are no longer working. You yourself may have gotten a booth for trade shows in the past, & can't find the ROI that justifies going back? The problem isn't trade shows. The problem is exhibitors not putting the effort into the experience the visitors have & have no strategy on how to convert the leads months after the show.
They're called Trade "Shows," so turn your booth into exactly that! Your booth cost you a lot of money...why wouldn't you maximize what that booth can do? Your leads are how you get your money back, so you shouldn't leave it to chance as to whether or not those leads convert. I develop campaigns that bring in leads before the show even begins & follows up with your leads automatically months after the show is over! You'll see trade shows in a whole new way once you work with me.
The Trade Show SPECIALTIES
END TO END
IMPACT
END TO END
IMPACT
TRADE SHOW Education Hub
HOW TO BECOME
THE STAR
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