FULL STACK Paid Media MARKETING EXPERT
FIND GOLD WITH PRECISSION
Results aren’t luck; they’re engineered. With a full-stack approach that spans multiple channels, every campaign is rooted in performance and precision. Audience segmentation, channel alignment, and budget optimization are handled with care and backed by experience across B2B and B2C landscapes. Whether scaling a product launch on Amazon, retargeting high-intent users across the web, or crafting creative for high-conversion paid social, the work is always fueled by data, customer psychology, and platform expertise. Campaign-level analytics inform every decision, ensuring we’re not just spending—but investing in impact.
FULL STACK PAID MEDIA MARKETING EXPERT
FIND GOLD WITH PRECISSION
Results aren’t luck; they’re engineered. With a full-stack approach that spans multiple channels, every campaign is rooted in performance and precision. Audience segmentation, channel alignment, and budget optimization are handled with care and backed by experience across B2B and B2C landscapes. Whether scaling a product launch on Amazon, retargeting high-intent users across the web, or crafting creative for high-conversion paid social, the work is always fueled by data, customer psychology, and platform expertise. Campaign-level analytics inform every decision, ensuring we’re not just spending—but investing in impact.
BE REMEMBERED,
MAKE BELIEVERS
68%
of all digital ad spend is now driven by programmatic advertising, highlighting how automated, data-driven media buying dominates the landscape
27%
Paid search drives 27% of all website traffic across the web, making it one of the highest-performing traffic sources available.
21%
Streaming video ad spend is expected to grow 21.2% year-over-year, as brands shift budgets from traditional TV to connected TV platforms.
41%
of shoppers say they’ve clicked on a paid social ad in the past month that led them to make a purchase, an increase from previous years.
The McKinnon Method to Earned Media
NATURAL
SUCCESS
My background spans the full spectrum of paid media, from traditional powerhouses like television, radio, and print to hyper-targeted digital channels like paid search and paid social. Campaigns are built around deep audience insights, geo-targeting, and platform fluency—whether it's Google Ads, Meta, LinkedIn, or YouTube. I don’t believe in set-it-and-forget-it; every campaign is rigorously tested, optimized, and scaled to maximize ROI while staying aligned with the bigger brand picture.
Beyond the usual suspects, I’ve leaned hard into emerging and high-impact platforms like programmatic display, online marketplaces, and even streaming ads on connected TV and audio platforms. It’s all about reaching audiences where they are—on the screen, in the feed, or mid-binge-watch—with messaging that actually resonates. The tech stack is always tailored to the strategy, often involving tools like DV360, The Trade Desk, Skai, and performance analytics dashboards that translate data into real-time decision making. Paid media is a constantly shifting game, and I stay ahead of it.
The PAID Media SPECIALTIES
MONEY MAKING
MACHINES
MONEY MAKING
MACHINES
Paid Media Education Hub
CALIBRATE
PAID MEDIA
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